| Regardless of what service or product you sell…
You can average a 300% - 500% or more
Return on your Advertising Dollars
RETURN ON INVESTMENT SCENARIO
. |
Direct Mail Lead Generation Example |
Calculate Your Current Marketing ROI |
Number
of pieces mailed |
20,000 |
. |
Percent
of response* |
3/4% |
. |
Qualified Prospects |
150 |
. |
Close Rate |
25% |
. |
New Clients |
38 |
. |
Value of New Clients |
$3,000 |
. |
New Revenue Generated
|
$114,000 |
|
INVESTMENT BREAKDOWN
Program Expense** |
$12,000 |
. |
YOUR PROFIT FROM 1ST MAILING |
$102,000 |
|
NOTE:
This chart is only a sample of a backend analysis for marketers who use direct mail to increase their business. These
are estimates only and will vary due to different types of commissions
and investment structures. Also, you must consider the life-time
value of a client, including referrals.
*Response rates based
on average of a recommended 5 to 7 mailings.
**Expense includes: creative, 6x9 Express Package, production, basic mailing list and standard postage. |
|